8%/6%
more views · more leads
On Rightmove, sales listings with video receive on average 8% more views and 6% more leads than those without.
Source — Rightmove, Create the Ultimate Sales Listing guide.
Proof, not promises
The evidence
We back our work with real, sourced data — and we're just as clear about what video doesn't do. No folklore, no inflated numbers.
28–49%
faster to sell
Independent academic research found virtual and 3D property tours cut time-on-market by roughly 28–49% — helping serious buyers self-qualify before they book a viewing.
Source — Information Systems Research (peer-reviewed), 2025.
2%→34%
video adoption in a year
Video has gone mainstream: the share of UK sales listings with video or a virtual tour rose from 2% to 34% in around a year.
Source — Rightmove.
“The data is clear that video helps listings get seen and sell faster. We're equally clear about what it doesn't do: our videos are faithful to the real property — no staged fantasy, no inflated promises.”
International
43%
On Australia's realestate.com.au, listings with video receive 43% more inspection requests than those without.
Source — REA Group.
More supporting data
- Over 200% more likely to enquire. OnTheMarket reported that users who engaged with a video were over 200% more likely to send an enquiry. Source — OnTheMarket, 2020 (reflects already-engaged users).
- More detail, more leads. Rightmove's own data shows listings with 5+ photos get ~11% more leads, and those with a floorplan get ~12% more leads. Source — Rightmove.
- Agents rate it highly. 48% of buyers' agents rate video “highly important” to clients; 43% say the same of virtual tours. Source — National Association of Realtors, 2025 (US, attitudinal).
Faithful films that help your listings get seen — and sell faster.
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